What are the differences between "below the line" and "above the line" advertising strategies? I have only recently heard of advertising divided into these two distinct types, and …

Hi, I work for an advertising agency and have not yet worked specifically with direct mail advertising. I recently acquired a new client, and I believe that direct mail advertisin …

Our company is planning on selling online advertising on our website. We're based in California and the advertisers will be all over the US (many of them in CA). Do we have to cha …

I've started a small one-man advertising agency, where I create content for small businesses and restaurants from the point of concept to the end product- cool ads! I come up with …

Our small business ocassionally sells classifed advertising space on our website. An advertising agency recently approached us on behalf of one of their clients that wanted purchas …

What is the difference between advertising and marketing? Are advertising and marketing the same thing? Can the terms advertising and marketing be used interchangeably? Are the goa …

I have been told that click fraud is the major downside associated with pay-per-click advertising. What exactly is click fraud? Is there any way to avoid it or minimize its negativ …

I am considering implementing a Pay-Per-Click advertising model into my website to increase sales of my company's product. Does anyone have advice on whether or not this is a good …

What are the various methods for monetizing a website that publishes information/reviews/etc (like yelp/citysearch/urbanDaddy)? Do they earn revenues from anything other than adve …

I'm curious what sort of eCPM rates a website can expect to make using Google Adsense. I'm trying to model out the economics of a website idea I have and I'd like to use that as …