Tagged Questions

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1answer
164 views

What’s the difference between net and gross advertising rates?

Our small business ocassionally sells classifed advertising space on our website. An advertising agency recently approached us on behalf of one of their clients that wanted purchas …
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2answers
113 views

Do you have to charge sales tax on online advertising?

Our company is planning on selling online advertising on our website. We're based in California and the advertisers will be all over the US (many of them in CA). Do we have to cha …
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1answer
120 views

One man ad agency - how much should I charge?

I've started a small one-man advertising agency, where I create content for small businesses and restaurants from the point of concept to the end product- cool ads! I come up with …
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1answer
32 views

Various Monetization Models for Websites

What are the various methods for monetizing a website that publishes information/reviews/etc (like yelp/citysearch/urbanDaddy)? Do they earn revenues from anything other than adve …
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1answer
27 views

eCPM rates using Google Adsense?

I'm curious what sort of eCPM rates a website can expect to make using Google Adsense. I'm trying to model out the economics of a website idea I have and I'd like to use that as …
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0answers
3 views

Advertising Vs. Marketing - What is the difference?

What is the difference between advertising and marketing? Are advertising and marketing the same thing? Can the terms advertising and marketing be used interchangeably? Are the goa …