Tagged Questions

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0answers
78 views

Below-The-Line Vs. Above-The-Line Advertising?

What are the differences between "below the line" and "above the line" advertising strategies? I have only recently heard of advertising divided into these two distinct types, and …
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1answer
109 views

Advantages and Disadvantages of Direct Mail Advertising

Hi, I work for an advertising agency and have not yet worked specifically with direct mail advertising. I recently acquired a new client, and I believe that direct mail advertisin …
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3answers
347 views

Do you have to charge sales tax on online advertising?

Our company is planning on selling online advertising on our website. We're based in California and the advertisers will be all over the US (many of them in CA). Do we have to cha …
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1answer
337 views

One man ad agency - how much should I charge?

I've started a small one-man advertising agency, where I create content for small businesses and restaurants from the point of concept to the end product- cool ads! I come up with …
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1answer
430 views

What’s the difference between net and gross advertising rates?

Our small business ocassionally sells classifed advertising space on our website. An advertising agency recently approached us on behalf of one of their clients that wanted purchas …
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1answer
53 views

Advertising Vs. Marketing - What is the difference?

What is the difference between advertising and marketing? Are advertising and marketing the same thing? Can the terms advertising and marketing be used interchangeably? Are the goa …
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1answer
29 views

In a pay-per-click advertising model, what is click fraud?

I have been told that click fraud is the major downside associated with pay-per-click advertising. What exactly is click fraud? Is there any way to avoid it or minimize its negativ …
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1answer
16 views

What is Pay-Per-Click Advertising?

I am considering implementing a Pay-Per-Click advertising model into my website to increase sales of my company's product. Does anyone have advice on whether or not this is a good …
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1answer
44 views

Various Monetization Models for Websites

What are the various methods for monetizing a website that publishes information/reviews/etc (like yelp/citysearch/urbanDaddy)? Do they earn revenues from anything other than adve …
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1answer
79 views

eCPM rates using Google Adsense?

I'm curious what sort of eCPM rates a website can expect to make using Google Adsense. I'm trying to model out the economics of a website idea I have and I'd like to use that as …